My role explained: Executive Producer
An Executive Producer is a visionary and able to see an entertainment property through its many applications, capable of weaving the story through the many forms of media, with each enhancing the overall property. This day and age, just about all content is multi-platform, meaning while it has its point of content be it film, television, digital, there are now the other elements that have become critical to the success of a property. The Executive Producer sets forth the plan, during development, of how an entertainment property is released across multiple platforms, how it lives in the various media available, and how they all relate to the overall storytelling/consumer experience.
Project management & workflows
Media productions often involve a lot of data and tight deadlines. To ensure that the road from concept to final product is as smooth as possible, it's really important to implement the most optimal workflow. We install and upgrade systems, implement workflows for our clients and make our projects a collaborative and effective effort. The latest service is to integrate the creative departments of record labels into our cloud based workflow, ensuring a tight collaboration in the creation of musicvideos, press kits and commercials. A solid knowledge of the tasks to be completed, ensures that productions are delivered within important deadlines and projected budgets. Our clients tell us that this is our key strength.
Training & workshops
Getting clients involved in the creative process might require training of the departments involved. On a corporate level customized training can be provided on several levels, ranging from small supportive tasks to complete productions. On an academic level, training has been provided to several leading schools. Clients include: Grafisch Lyceum Rotterdam, Fontys IEMES ( (international event, music & entertainment studies), Media College Rotterdam, and the LOI (Leidse Onderwijsinstellingen). The most popular subjects include: Canon EOS & RED Digital Cinema operation and workflow, editing with Adobe Premiere & After Effects, creating a film look with basic tools and sound design for trailers and commercials.